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Hi, I'm Angelica Leal
Hi, I'm Angelica Leal
Data-Driven Product Designer
Data-Driven Product Designer
Data-Driven Product Designer
Welcome to my portfolio. I combine product strategy and data science to build products people trust, and keep using.
Welcome to my portfolio. I combine product strategy and data science to build products people trust, and keep using.
View selected work
+9 years of experience
Dedicated to product design
+9 years of experience
+15 digital products
Successfully launched
+15 digital products
From hours to minutes: Automating the posting process for real estate agents
A simpler flow with smart tools that enables users to create better listings in less time.
3x faster
+15% conversion
Making transport logistics clear and easy for companies
Platform for processing, transporting and storing your merchandise safely in an efficient way.
95% customer satisfaction
+30% effort score
Connecting libraries with students and professors
Started like any data base for students and decided to connect more than 70 universities with more than a million students and professors all over the world.
2X new users
+70 Universities
A new experience with vending machines
Financial management is the backbone of any successful organization, ensuring that financial resources.
+5% conversion
+5% conversion
Omnichannel shopping experience
Financial management is the backbone of any successful organization, ensuring that financial resources.
+5% conversion
+5% conversion
Creating an engaging experience with smart vending machines
The app to quickly purchase and collect any products from nearby vending machines.
3K transactions
Internet of things
Making transport logistics easier for companies
Platform for processing, transporting and storing your merchandise safely in an efficient way.
95% customer satisfaction
+30% effort score
Dataviz
Connecting libraries with university students
Started like any data base for students and decided to connect more than 70 universities with more than a million students and professors all over the world.
2X new users
+70 Universities
6 digital products
Bringing the mall shopping experience to online stores
Bringing the malls experience to one app connecting people with their favourite brands.
75% retention
+1M users
Product strategy
Automating the process of posting properties online
A simpler flow with smart tools that enables real estate agents to create better listings in less time.
3x faster
+15% conversion
Most recent work
Let’s build something cool together
Let’s build something cool together
Let’s build something cool together
Tell me your goals and I’ll show how design and data will get you there.
Tell me your goals and I’ll show how design and data will get you there.
Some kind words
Some kind words
Angelica is an exceptional product designer with a keen eye for user experience and a methodical approach to problem-solving. Her work on the AI experience at CAF demonstrated her ability to translate complex requirements into intuitive designs. Highly recommend her.
Payam Khaninejad
Tech Lead at AVIV group
Angelica is an exceptional product designer with a keen eye for user experience and a methodical approach to problem-solving. Her work on the AI experience at CAF demonstrated her ability to translate complex requirements into intuitive designs. Highly recommend her.
Payam Khaninejad
Tech Lead at AVIV group
I worked with Angelica transforming user requests into ready-to-use features in our time in Booklick. We grew in a highly pace ecosystem, and I noticed how her attention to quality in design and product development helped take our work to the next level!
Cristian David Sierra
Full stack engineer at Siemens
I worked with Angelica transforming user requests into ready-to-use features in our time in Booklick. We grew in a highly pace ecosystem, and I noticed how her attention to quality in design and product development helped take our work to the next level!
Cristian David Sierra
Full stack engineer at Siemens
I worked with Angelica transforming user requests into ready-to-use features in our time in Booklick. We grew in a highly pace ecosystem, and I noticed how her attention to quality in design and product development helped take our work to the next level!
Cristian David Sierra
Full stack engineer at Siemens
Her well-crafted design framework, reliable delivery, and deep focus on user needs help create products that truly shine. She has a unique ability to balance aesthetics and functionality, resulting in intuitive and impactful user experiences.
Maribel Cárdenas
Chief of TNS
Her well-crafted design framework, reliable delivery, and deep focus on user needs help create products that truly shine. She has a unique ability to balance aesthetics and functionality, resulting in intuitive and impactful user experiences.
Maribel Cárdenas
Chief of TNS